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Versione completa: Search is the new Yellow Pages from a Burke 2011 report:
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Ricky C. Pincus
76% of respondents used search engines to find local business information, more than the number who turned to print Yellow Pages.
67% had used search engines in the past 30 days to find local information, and only 23% responded that they had used online social networks as a local media source.
viewA #1 position in Google's search results receives 18.2% of all click-through traffic.
The second position receives 10.1%, the third 7.2%, the fourth 4.8%, and all others under 2%.
A #1 position in Bing's search results averages a 9.66% click-through rate.
The total average click-through rate for first ten results was 52.32% for Google and 26.32% for Bing.
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